Franchising is booming in Vietnam—but is it truly a ‘safe’ business model?
 
From Starbucks to GS25, franchising has helped brands expand rapidly while offering franchisees a structured business model. But hidden risks—from strict legal obligations to high operational costs—can turn opportunity into liability.

Before signing a franchise agreement, businesses must navigate Vietnam’s legal framework, financial commitments, and compliance requirements. Understanding the risks is just as important as recognizing the rewards.

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Franchising in Vietnam: A Safe Business Trend or a Risky Bet?